Imagine you are thinking of getting a new website designed, or you’re looking to undertake website conversion optimisation. Perhaps your current website doesn’t really do your business justice, or perhaps you are looking for a fresh rebranding. What’s our best beginner tip for creating a website that works to bring in leads or sales? Begin with the end in mind – the basic premise of this statement is that by visualising the end goal, or how things look at the end, this can influence how you undertake the process of getting there. How you envisage the end result, helps you focus on what you are trying to achieve and will ultimately result in a more successful outcome.
The mistake many website owners make is they think that a nice, shiny new website is all you need. The truth is, many website builders design websites without SEO or user experience in mind, just something pretty that doesn’t do much for your users. Money down the drain.
This is where we differ at InSynch. One of our first questions to any new client is “what issue are you trying to solve?” or “what does the website need to deliver for your business”. Take it from us, a pretty landing page is never the objective of creating an outstanding website. We like to get under the skin of the business and see where they see the business going over the next few years. Looking to get your website up to scratch and improve its performance? Get in contact with one of our website experts today.
Book a FREE 1-2-1 Training & Webinars Let’s Chat
The Truth About Websites & User Experience
Your website is ultimately going to be a self-service checkout, an interactive business card, or an exercise in branding awareness – depending on your business type. Its purpose is either to bring in new customers, improve perception of the business or improve customer service. These are the “ends” that you need to begin with.
It is so vital at the outset to establish the end goals specific to your business. Do you sell online but want to encourage in-person shop visits? Do you want to increase enquires for specific services? Whatever your goals, establish them and think “how will this work towards that?” when going through your website layout, design, and calls to action.
The Pillars of Good Website Design
Still need help? Brainstorm these questions between your staff and website builder:
- What three things do you want your website to achieve most? How will your website achieve them?
- What does your target audience and customer base expect out of a business website?
- What would irritate your target audience most in a website?
- What ongoing marketing strategy are you going to put in place to promote your website?
Ask Our Website Conversion Optimisation Experts
Over half of the clients we work with on a monthly basis had websites developed by another company, and many unfortunately fail at achieving their end goal. Also, many people reading this will have a brand-new website already that hasn’t brought in any more results than the old one. Don’t panic! Sometimes, a few tweaks is all that is needed. Our article on converting website visitors may be useful to this end.
But InSynch can help in many ways, not just from a Total Digital Marketing package. We provide thorough and informative website critiques that show you exactly where you are and recommendations on what you could do to improve what you already have. Just get in touch and discuss your business goals with us. Best of all, you can book your no-obligation consultation with us online.
