For most businesses, Google Search ads are a given and vital part of your marketing. But they’re not the only tried and true digital marketing strategy out there. Relying solely on Google can limit the reach of your business, as it only targets users searching for specific keywords and phrases. Discover how you can maximise your conversions by incorporating a range of campaigns and platforms into your strategy with our total digital marketing strategy, and start getting noticed!
Our PPC agency experts can offer free consultations to explain in further detail. Want to what digital ads you could be using and how to get your company noticed? Book a free 1-2-1 using the link below!
Number one, it’s completely free! Social media is brilliant for creating brand awareness, with so many platforms available you can try them all without paying a penny. Once you’ve discovered the right platforms that work for you, you can nurture your audience, generating a loyal and engaged community who are invested in your brand.
When you treat social media strategy as an integral part of your marketing, you will find it can be very rewarding, focusing on content and brand awareness is key to attracting online searches. When used strategically, you can drive website traffic at little cost by leveraging current trends and working alongside the algorithms.
Don’t Forget Paid Social
While Google Search ads may not always hit the mark, paid social PPC ads offer unique advantages, particularly in precision targeting. Designed to ensure you’re reaching not just any audience, but the right audience, those most likely to engage with your business.
The magic lies in their targeting system. It allows you to pinpoint your audience’s demographics, interests, behaviours, and location. This means your message reaches people who are not just interested, but also more likely to take action. So, while Google PPC ads have their place, your total digital marketing strategy should consider paid social ads alongside them to supercharge your sales and lead generation and connecting with your ideal audience more effectively.
Target B2B With LinkedIn Advertising
Making sure you use the right platform that your audience is using is vital. Perfect for a B2B business, LinkedIn provides specific targeting variables that can be really beneficial for reaching the right business customers. These variables include their job, company size, personal interests and industry. You can offer ads to your known contacts and offer targeted ads specifically to them, helping you nurture your leads into becoming customers.
Try Advertising Through Influencers
In today’s digital marketing landscape, leveraging the power of influencers can be a game-changer for brands. Implementing influencer marketing is a great opportunity to enhance your marketing strategy.
Influencers bring authenticity and credibility to your brand message, connecting with your target audience on a personal level and creating a bond that traditional advertising struggles to achieve. Consumers are currently more likely to trust the recommendations of an influencer than a brand, if used in the right way can be a great tool for elevating your business. This trust translates into increased brand awareness, higher engagement, and ultimately, enhanced conversion rates. Discover more about influencer marketing from this blog written by our influencer specialist!
Most people use Google for PPC campaigns, but it’s not the only search engine people use. There are alternative engines that offer unique benefits or demographics that could compliment your strategy.
Bing holds an older and more affluent user base who rarely use Google. This demographic is typically more receptive to ads and has more purchasing power, making Bing an ideal platform to reach this potentially untapped market. Bing Ads often come with lower competition and more cost-effective click rates, making them an attractive choice for businesses seeking to maximise their return on investment.
Use Enhanced Google Ads Like Performance Max Campaigns
Performance Max campaigns use the full potential of Google’s machine-learning capabilities, offering an advantage over traditional Google Search ads. If you’re struggling to find fresh ways to target your audience through Google, a Performance Max campaign may be your answer.
This campaign is a combination of different types of ads across various Google platforms, including Search, Display, and Shopping. The power of Performance Max lies in its adaptive approach, learning from user behaviour to allocate budget, resources, and assets where it’s most effective. While Performance Max campaigns are more expensive than budget-friendly Search campaigns, they can find audiences and trends you’ve overlooked. We’ve typically found that running a performance max campaign tends to significantly boost sales and lead generation when Search ads have grown stale.
Or Utilise Other Google Ads Like Shopping
If Performance Max is out of your budget, Google still offers useful alternatives to typical Search campaigns. If you’re an e-commerce business, then Google Shopping could be perfect to boost your total digital marketing strategy. Shopping campaigns are directed to audiences using the shopping tab on Google and are most likely searching for specific products with intent to purchase. Off the back, they are more likely to be converted.
Our PPC Agency Experts Can Help
If you’re looking to improve your total digital marketing and are stuck on where to go next, then you’ve come to the right place! Here at InSynch, we offer PPC agency and influencer marketing services as part of our holistic approach that covers all the areas of digital marketing that your business needs. Chat with us today for a free consultation to see how you could maximise your conversions with our PPC consultancy or Total Digital Marketing Packages.
