- Choose the page you want to update and update it every day for a month. Make the changes useful and of at least a paragraph or too.
- When changing a page to try to make it ‘fresh’ for the search engines, change the lower part of the page more than the top so that you don’t alter the important first few paragraphs that hopefully are optimised for the search engines
- A simple way to improve the ‘prominence’ of a phrase on a Web page is to remove a couple of mentions of it at the bottom of the page and then include it a couple of more times at the top
