Mastering digital marketing is essential for business success, but navigating its complexities and finding time to fully grasp each concept can be challenging. From social media marketing to email marketing, you will quickly find your hours consumed by recording reels and composing newsletters. So, what if we told you about some ways of streamlining these activities with the help of our UK marketing agency?
Read on as we explore some automations used daily at InSynch to streamline our processes and improve efficiency for our clients.
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The Benefits of Task Automations
So, what are the benefits of automations? Firstly, they make tasks easier and faster to complete, but other benefits include, time-efficiency for repetitive tasks, reducing human error, and achieving improved results across areas of digital marketing.
Streamline Your Social Media Marketing to Maximise Brand Awareness
One element that can often be left behind is social media marketing. There’s no doubt that consistent social media posting is extremely time-consuming and often falls to the bottom of your to-do list. But what if your biggest competitors are consistently posting engaging images and reels? – before you know it, you’re losing out!
To remain competitive within your industry, whether that be tourism, ecommerce, or any other sector – it is vital to maintain a presence across social media. Not only will consistent posting help provide a steady stream of content for your existing followers, but it will also help to improve your reach – showing your content to a wider audience. Social media platforms such as Facebook and Instagram use algorithms, and if you are posting valuable content, consistently, the algorithms will begin to favour your content, giving it the boost it needs to reach more people.
You can streamline your social media activities by planning posts ahead of time with a social media schedule. Try setting aside some time to plan content for a week or month at a time, ensuring you have a steady stream of content already lined up. From here, you can post more specific content as and when you have time to fill in any gaps.
Meta Business Suite is a centralised social media management platform with task automations and performance insights, allowing you to manage Facebook and Instagram accounts all in place. Using platforms like Meta Business Suite, you can schedule your content ahead of time for certain times and days – it will even provide you with recommendations of when your audience is most engaged. This means you can be confident your content is scheduled and will be posted at the time you’ve set. Alongside scheduling, you can measure performance with insightful analytics through the platform – a great way to refine your strategy moving forward.
Develop Customer Relationships With Tailored Email Marketing
Email marketing is another fundamental digital marketing tactic, enabling you to build relationships with new and existing customers with personalised content. There are various platforms available for email marketing, but we find Mailchimp to be the most intuitive platform, offering a range of features to maximise effectiveness.
With this time-saving platform, you can develop customised campaigns to send to subscribers at a time when they are most engaged. Additional features allow you to segment your audience into smaller more targeted groups, set up automated series, and A/B test content to improve open-rate and click-through rate.
Email automations, unlike manual campaigns, can be triggered automatically by a user’s action, whether that be a new contact signing or existing contact. By creating customised journeys, you can save time and provide greater personalisation.
These automations have a number of other benefits, including:
- Boosting retention
- Nurtures leads
- Increases touchpoints
- Boosts performance metrics
Set Up Automatic Reports and Refine Your Marketing Strategy
Automations are not only great for delivering content, but also for reporting. Digital reports allow you to measure areas of success, as well as address pain points – crucial information that helps optimise future strategies. Unlike manual reporting, which is extremely time-consuming and risks human error, automatic reports will provide you with accurate, timely data in seconds.
With a variety of reporting systems available, you can create automated reports that analyse the performance of your website, SEO content, social media, paid ads, emails, and just about anything else under the digital marketing umbrella!
Google Analytics 4 is a great system with a range of complex functions capturing detailed interactions and user behaviour from the minute they arrive at the site – including how they found your site. And it can send these reports to you on a regular basis to inform your digital marketing strategy.
Some of these platforms, despite being great, can be quite complex and often require training, this is where you could benefit from a specialist from a digital marketing agency like us! See how we could help with Google Analytics consultations and other training sessions here.
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How Can We Maximise Your Business Potential?
Expert knowledge to manage high-level tasks
Digital Marketing agencies, like InSynch, comprise a team of marketing experts who can handle a range of high-level tasks such as SEO audits, campaign management, and data analysis so you don’t have to.
Access to tools and technologies
Not only can some automated systems be complex, but they can also be costly. Here at InSynch, our team has access to a range of tools and resources that may not be feasible for you to maintain in-house.
Save time for your business
As we all know by now, digital marketing takes time! Why not utilise our services and free up your team for other internal tasks?
Boost Your Business With InSynch
Give your business the boost it needs with expert marketing and consultancy at InSynch. With our Essential Digital Marketing and Total Digital Marketing packages, we can support your business across all areas of digital marketing to help you thrive. Unsure where to start? Book a FREE 30-minute consultation with a member of our team to discuss options for your business.
