📸 – Sugar Loaf Clothing
Sugar Loaf Clothing are the go-to supplier of reliable, hardwearing and stylish clothing for hardworking farmers. Not to mention, the UK’s favourite supplier of the well sought after Canterbury Harlequin Shorts!
As a market leader in the agricultural clothing sector and the biggest collective supplier of Australian and New Zealand brands to the UK, Sugar Loaf Clothing have carefully selected the very best of farm attire for their roster. These brands include; Canterbury, Ringers Western, Brumby Australia, Blundstones, Swazi, Kaiwaka and much more! All of which are household names for many UK farmers.
Sugar Loaf Clothing began working with us in July 2021, initially looking to improve their website and undertake search engine optimisation but also develop an ongoing digital marketing strategy to improve their online presence. Since joining us, Sugar Loaf Clothing have accessed both done-for-you digital marketing services and consultancy sessions ran by our team of experts.
Over the last 18 months, we’ve worked closely with the team on their Total Digital Marketing strategy, which includes; Search Engine Optimisation, Google Advertising, Facebook Advertising, Copy Writing, Website Optimisation, Email Marketing, Social Media Management, Influencer Marketing and much more! Effectively allowing us to integrate into the business and become the equivalent to an in-house marketing team.
Take a look at just some of the incredible results achieved in the last 2 years!
- Organic Search traffic increased by 336% in 2022 compared to the previous period, due to extensive Search Engine Optimisation across the website.
- Conversions from Paid Search increased by 933% in 2022 compared to 2021, thanks to a responsive and innovative Google Advertising strategy.
- Strategic Organic and Paid Social Media campaigns have generated a 195% increase in website traffic in 2022 compared to 2021.
- Conversions are up 352% year on year, with new and returning customers observed each month.
- Hundreds of orders generated from Influencer Marketing campaigns in 2022, with a return on investment of 1733%.
- Email Marketing audience has increased by around 14,000 subscribers in just 18 months. Allowing us to drip-feed content to an engaged audience.
Will James and Marie Powell, Founders of Sugar Loaf Clothing, said: “We have been working with InSynch since July 2021 and the results from day 1 have been evident! Everyone is so willing to help and is genuinely interested in your business which helps so much. Since starting on the lowest package and realising what InSynch could do for us, we rapidly handed over more and more work to them to improve our website. This has been the best move we ever made and has taken so much stress away from the technical side of marketing for us!”
They continued on to say, “From SEO work to advertising, it has all been so easy and with regular meetings to discuss goals and objectives. We would recommend InSynch to anyone who’s looking to build their online presence and wants to take the day-to-day stress of running the online side of their business!”
Lauren Sadler and Erin Scullion, Digital Marketing Specialists at InSynch and project managers, went on to describe the partnership, saying: “We have loved working with Sugar Loaf Clothing over the last 2 years, watching them grow and flourish into the must-have brand they are today. Since July 2021, we have delivered a full-scale goal-driven strategy using our Total Digital Marketing approach. Thanks to the flexibility of our packages, the team at Sugar Loaf have been able to access the entire team and utilise our done-for-you services and consultancy where appropriate.”
“The results speak volumes, with Sugar Loaf Clothing now becoming the go-to supplier of stylish and quality workwear in the UK and beyond. We look forward to seeing what the future holds for this partnership!”
To learn more about Sugar Loaf Clothing, head to their website here. To learn more about our Total Digital Marketing services, book in a 121 FREE consultation with one of our experts, including Sugar Loaf’s project managers.
