Email marketing is a cost-effective and highly targeted way to reach and engage with your audience. If you’re new to email marketing, Mailchimp is a great platform to use. It’s user-friendly, has a wide range of features, and is suitable for businesses of all sizes.
In this blog post, we’ll cover the basics of email marketing with Mailchimp and provide you with a step-by-step guide on how to get started. If you are looking for a more in-depth overview and explanation of email marketing and Mailchimp click here to join our FREE upcoming webinar.
Step 1: Set up your Mailchimp account
To get started with Mailchimp, you’ll need to create an account. Go to the Mailchimp website and click on the “Sign Up Free” button. You’ll be asked to enter your email address, password, and some basic information about your business.
Step 2: Import your email list
Before you can start sending emails, you’ll need to import your email list into Mailchimp. There are several ways to do this:
If you already have a list of email addresses in a spreadsheet, you can simply upload the spreadsheet to Mailchimp.
If you have an email list stored in another email marketing platform, you can use Mailchimp’s import tool to transfer your list.
If you don’t have an email list yet, you can use Mailchimp’s sign-up forms to collect email addresses from your website or social media channels.
Step 3: Create an email campaign
Now that you have your email list set up, it’s time to create your first email campaign. To do this, go to the “Campaigns” tab in your Mailchimp account and click on the “Create” button.
You’ll be asked to choose the type of campaign you want to create. For most beginners, the “Regular Campaign” option will be the best choice. This allows you to send a one-time email to your entire email list.
Step 4: Design your email
Once you’ve chosen your campaign type, it’s time to design your email. Mailchimp provides a range of templates to choose from, or you can create a custom design from scratch.
When designing your email, consider the following:
The subject line: This is the first thing your subscribers will see, so make sure it’s catchy and relevant.
The header and footer: These should include your business logo and any branding elements.
The content: Make sure your email is easy to read and contains engaging, relevant content. Use headings, bullet points, and images to break up the text and make it more visually appealing.
Promote yourself: Include clear calls to action, such as “Shop Now” or “Inquire Now,” to encourage your subscribers to take action. Email marketing audiences are some of the most engaged people you can market to. They have already engaged with your business by signing up to your email list; they have proven their interest in you! This means that it is generally much easier to encourage these people to take further action e.g. make a purchase. Of course, don’t send emails that are 100% sales material. Users won’t be receptive to that but make sure to sell where appropriate.
Step 5: Test and send your email
Before you send your email to your entire list, it’s important to test it to ensure it looks good and functions correctly. Mailchimp allows you to send a test email to yourself or a small group of people. This will allow you to see how the email looks on different devices and ensure there are no errors.
Once you’ve tested your email and made any necessary changes, it’s time to send it to your entire email list. To do this, click the “Send” button in the top right corner of the screen.
Step 6: Analyze your results
After you’ve sent your email, it’s important to analyze the results to see how well it performed. Mailchimp provides a range of metrics to help you understand the effectiveness of your email campaign, including the open rate (how many people opened the email), and the click-through rate. Using these metrics can help you to determine what your audience is more receptive to. This allows you to make better-performing emails and further narrow down what your audience is interested in which can help marketing efforts overall.
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