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Search Engine Marketing – 1 Day Fully Accredited Training Course

Gain internationally recognised digital marketing accreditation fast! Develop your knowledge of digital marketing, enhance your CV qualifications, and pursue a career in marketing with this thorough search engine marketing course. In this course, we provide an in-depth understanding of all facets of search engine optimisation (SEO) and paid advertising. Starting with planning SEO, it covers the theories, dos and don’ts, and provides instruction on finding the right keywords and crafting a strategic plan. The course explains the fundamental principles of SEO, its working mechanism, and its crucial role in digital marketing. It offers an extensive exploration of keyword research options, strategies for selecting long and short tail keywords, and guidance on website optimisation.

Participants will gain insights into where to include keywords on their website, methods to ensure correct inclusion, and the significance of high-quality inbound links. The course also imparts knowledge on running paid advertisements on search engines, with a specific focus on Google Ads and Bing Ads, their different types, and performance measurement. To foster the creation of customer-focused content, the course delves into persona creation, content strategies, and techniques for crafting blogs that not only attract customers but are also SEO-friendly.

Related courses: This course is part of the Total Digital Marketing methodology developed by InSynch ®. Delegates completing all four courses (Digital Marketing Strategy, Search Engine Marketing, Social Media Marketing and Email Marketing) will become accredited in Total Digital Marketing.

Duration and Delivery

1 day + Independent Study. Delivered online, face-to-face. Delivered by an expert with real hands-on experience.

What is Included?

All training materials
Assessment fees
Passworded access area
Access to a digital marketing expert

Who Should Attend the Course?

Designed for beginners to intermediate learners, this course is perfect for business owners, marketing practitioners, and individuals wishing to add a recognised search engine marketing accreditation to their CV. A general confidence in using the internet and computers is a prerequisite.