Alpaca My Boots are a small family business located in Brecon, offering family adventures with their adorable gang of alpacas. As the first animal experience of its kind in the Brecon Beacons, the business sees people travelling from across the country to trek through the Welsh hills with an alpaca partner!
Alpaca My Boots began working with us in July 2022, initially looking to increase their bookings through their website, specifically their mid-week bookings. As well as this, the team at Alpaca My Boots were looking to organically grow their social media presence, grow their mailing list and increase the sales of their alpaca merchandise.
As part of our signature Total Digital Marketing approach, Alpaca My Boots have accessed both done-for-you digital marketing services and consultancy sessions run by our team of experts to work towards achieving these objectives.
How our Total Digital Marketing Strategy Helped This Client
Over the last 8 months, we’ve worked closely with the team on their strategy, which includes; Website Conversions, Search Engine Optimisation, Google Advertising, Facebook Advertising, Email Marketing, Social Media Consultancy and Content Marketing.
Our approach has allowed us to effectively integrate into the team and become a valuable extension of the existing marketing resource in their team. Take a look at just some of the stand-out results we’ve achieved:
- Email Marketing subscribers grew by 70.83% thanks to pop-up installation on the website and a series of Social Media competitions.
- The Alpaca My Boots website has been fully optimised for Organic Search and to promote conversions and is now the leading source of website traffic and sales.
- 100% increase in measured traffic on the website thanks to the installation of Google Analytics to allow for goal tracking.
- Extensive training and consultancy on Social Media and Email Marketing delivered to upskill members of staff.
- Solid foundations have been established for a successful and results-driven Digital Marketing strategy.
Louise Bishop, Founder of Alpaca My Boots, said: “We are a small rural business with limited knowledge and confidence to initiate Digital Marketing. InSynch has provided invaluable support and direction with our Social Media and Email Marketing.
We have regular meetings with Sam to discuss, plan and target our marketing to the appropriate audience. We have found all InSynch staff helpful and approachable and friendly.”
Louise concluded: “We would recommend InSynch to any business seeking support with Social Media and Digital Marketing.”
Sam Jones, Digital Marketing Specialist at InSynch and project manager, went on to describe the partnership, saying: “I have loved working with Alpaca My Boots over the past few months, understanding the business and getting to know the individual characters of the Alpaca’s. I’ve had the opportunity to deliver a goal-driven strategy using our Total Digital Marketing approach, and have successfully put in place some firm foundations, which effectively track results and boost their visibility online, helping to grow their audience and raise the profile of their overall brand.
Thanks to the flexibility of our packages, the team at Alpaca My Boots have been able to utilise the entire team here at InSynch, for both our hands-on marketing approach, but also to upskill in areas of need with 121 training and consultancy.”
To learn more about Alpaca My Boots, head to their website here. To learn more about our Total Digital Marketing services, book a 121 FREE consultation with one of our experts, including the Alpaca My Boots’ project manager.
