This is a question that keeps appearing as the online world grows. There’s a lot of misinformation about these topics that often confuse people.
So, what’s the answer? There’s no such thing as eCommerce vs. digital marketing; they do not compete. In fact, they collaborate.
Ecommerce refers to the buying and selling of products or services online, using a transfer of money to complete the transaction. The online marketplace is a great platform for starting or expanding your business. Let’s break down some of the benefits:
- Faster buying process – quick and efficient shopping
- Cost-effective promotions – target audiences reached through social media at no cost
- Faster response to the market – stay on top of trends and easily change products/services to suit those trends
Digital marketing refers to the use of different digital channels, such as social media, email marketing or Google Ads, to promote products or services.
Although eCommerce and digital marketing are different processes, they are completely complementary; Digital marketing brings attention to your brand, whilst eCommerce allows you to actually sell. You need digital marketing strategies in order to make a sale with your eCommerce. Typically, eCommerce starts where digital marketing ends.
If you need assistance with creating a digital marketing strategy to compliment your eCommerce business, you can book a free 1-2-1 consultation with one of our experts below. Alternatively, join us on our upcoming Digital Marketing Strategy webinar to learn the latest tips and techniques for yourself.
