What should your business be looking out for in 2025? As technology continues to develop, and trends evolve, your digital marketing strategy must also adapt to remain competitive. Continue reading as our UK digital marketing agency discusses the top marketing trends in 2025, and how you can use these within your strategy to stay ahead of the game this year!
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Optimising Content for Visual and Voice Search is a Necessity
As consumer behaviours are changing, and technology is evolving, visual and voice search are set to redefine the way users interact with online content. It is now more important than ever to adapt your SEO content strategy to accommodate the rise of virtual assistants such as Alexa and Google Assistant, as well as visual search tools such as Google Lens.
The rise of voice search
Voice search is set to dominate search queries as we move into 2025 as it becomes more convenient than ever before to utilise spoken commands rather than text-based searches. This means that if your website isn’t optimised for voice search, you’re quickly missing out on valuable traffic and potential leads.
How to optimise your content for voice search?
Optimise featured snippets – Featured snippets are the questions and answers usually displayed near the top of the Google search results. These are commonly used for voice search, so you must answer these types of questions with FAQs or blog content on your website.
Utilise more conversational language – Reflecting the way users speak, as well as the way users type, will help with voice search. Think about the way you speak to an Alexa for example.
Use Schema Markup – This helps search engines understand your content better and therefore means you’re better positioned for voice search where quick results are necessary.
Short-Form Video Content Will Continue to Dominate
For some time we have seen the rise of short-form video content in the form of TikToks, Instagram Reels, and YouTube shorts. Moving into 2025, we believe these platforms will continue to drive these trends, as they dominate the social media landscape.
Why is short-form best?
People are living busy, fast-paced lives and don’t always have the time to commit to watching longer-form video content. Bite-size chunks of engaging content resonate much more with users than alternative forms of content – making them vital to incorporate into your social media marketing strategy.
However, these short-form videos are only effective if they are executed correctly. The key is to capture your audience’s attention within the first few seconds. Being able to stop a user mid-scroll with content that is engaging and relatable can be challenging, but when done correctly, is so effective. Knowing your target audience and what they’re looking for is key here! Spend some time getting to know who your audience is, and what type of content they engage with most. What are they looking for? How can you reach them? These are all great questions to consider and help shape your short-form video content.
AI-Assisted Content Creation Will Become More Devalued
While various AI platforms can provide content within minutes, this content is based on information that already exists within data stores and lacks expert insight which leads to generic and sometimes incorrect content.
To battle through the noise of competitors, regardless of industry, you should be producing fresh and creative content written by authoritative authors rather than artificial intelligence. Additionally, platforms like Google are boosting the power of having an author or creator behind content to boost authenticity and value.
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Importance of Brand Authenticity
Consumers are becoming increasingly more aware of where they spend money. People like to know who they are buying from or who they are doing business with, so building a solid foundation of trust with your audience will become increasingly important in 2025. As Generation Z and Alpha are entering the market as consumers, they are prioritising brands that authentically believe it’s doing good, both ethically and sustainably. That being said, older generations of consumers also continue to favour genuine, relatable brands and search for transparency and insight into a business before purchasing. This means polished, overly curated content is starting to lose its appeal.
How to Become More Authentic
There are several ways you can build trust and meaningful connections with your audiences – but being open and honest about operations and not hiding anything is imperative. Utilising ‘about us’ and ‘news’ sections to dive deeper into your brand and create informative blog content is a good place to start. You can leverage social media to humanise your brand, showing the people in the team and behind-the-scenes style content.
It is also important if you are a business working with influencers, that you’re carefully selecting who you work with, ensuring they align with your brand values. If your audience can see you working with influencers who are very different from your values and your brand as a whole, this can be seen as not authentic and will reflect badly on you. Taking a little more time to find the right people who are right for your brand is essential when considering influencer marketing within your strategy.
How Can Our UK Digital Marketing Agency Help You Succeed in 2025?
Stay ahead of the game and beat your competitors with a breakthrough strategy this year! Regardless of your industry, now is the time to refresh your approach with our proven marketing tactics and begin achieving your business goals in 2025. Book a free 30-minute consultation with one of our experts to get started.
