Like many businesses, InSynch has had to shift our usual business practices to an online alternative during the global pandemic. While this was an adaptation to get used to, we found ourselves thriving more and are proud to announce we have made this agile working system permanent as a result. Our team now works two days at our marketing offices based in Aberystwyth, Bristol, and Shrewsbury, with the remaining days done remotely on a flexible basis across the UK.
Clients Prefer Online Meetings & Training
This way of working has become our new normal, but what impact did it have on client satisfaction? Were they happy to switch away from in-person meetings to remote ones? Did they feel that they learned better? We undertook a survey of our own clients and UK businesses who attended our webinar, asking about their preferences for learning and meetings after the pandemic. Here are the results of our survey, covering 153 UK businesses:
Do Businesses Prefer In-Person Courses or Webinars?
- 46% said their preference was for online webinars – the majority stating convenience as their primary reason why
- 16% said they preferred in-person courses – the majority stating that their reason was that felt they learned better in-person
- The remainder stated no preference
Do Businesses Prefer Online Meetings or In-Person Meetings?
- 66% of surveyors preferred online meetings – saving time, better availability, and convenience were sated as the primary reason why
- 12% preferred in-person meetings – the majority stating that in-person felt more personal or productive
- The remainder stated no preference
Are Businesses Happy to Have Online Meetings if Their Preference is In-Person?
- 92% said they were happy to attend online meetings
- The remainder were not happy to attend online meetings
What is the Ideal Length for Online Training or Webinars?
- 57% felt that 1 hour was the right length for online training and webinars
- 84% felt that online courses should be less than 1 hour and 30 minutes
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Upskill Your Staff With InSynch
As you can see, it’s clear that UK businesses are receptive to working and learning online. The benefits are plain to see, meeting online saves time otherwise spent commuting, whilst still achieving objectives. While a minority prefer how things worked before the pandemic, accommodating for this group is easy to facilitate.
At InSynch we provide the majority of our accredited courses and free webinars online, allowing you the flexibility you need whilst upskilling your staff. We also provide training and consultancy under our digital marketing packages, helping you upskill your staff from the comfort of their office.
Why not start with a free 1-2-1 with one of our digital marketing specialists? We’ll discuss your goals and how we can begin to work towards achieving these with the latest innovative techniques!
