Ever wondered why some blogs are successful and others not so much? You might often find that some blogs get very few views or rankings on Google, despite including keywords, insightful content and other SEO techniques. Why could that be? We see this happen more frequently with blogs than any other piece of content, and we’re here to help provide you with the skills you’ll need to increase views and climb in the rankings on Google. With a few simple tips, you can skyrocket your blog views and engagement!
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Try Answering the Public
To find out what your target audience has been searching for, use Answer The Public. This free website offers the opportunity to research emerging search trends from users searching around your particular keywords or topics. It is vital that your blogs target relevant queries that your target audience is searching for, and answer them in order to assist users. Satisfied users will read blogs for a longer time on page, and further the engagement rate. Try picking the search queries that have not been sufficiently answered before by any blogs; this could allow your blog to hit Position 0 for that specific search query and rank at the top of Google’s search engines.
Have You Over-Optimised SEO?
Although it’s important to seamlessly fit keywords into your content, it’s vital to avoid keyword stuffing, as search engines will naturally penalise blogs for this. Keyword stuffing relates to content that is overloaded with keywords or phrases in an attempt to manipulate a site’s ranking in the search results. If a certain blog or article contains too many obvious or unnatural keywords, search engines will pick up on this and automatically suppress the content’s ability to rank.
Promote Your Blogs
Have a dedicated email marketing audience? Repurposing newsletters to promote blogs almost guarantees views. Your target audience is already interested in this content, and we can assume from this that a wider audience group will also be interested in this content, resulting in a lower bounce rate and a higher time on page. Talk to one of our email marketing specialists today for advice on ways to promote blogs naturally to your subscribed audiences.
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Ensure Your Website is Search Engine Optimised
It’s crucial that the entire website is well optimised for search engines and is not doing any bad practices before thinking about optimising blogs. Search engines tend to assess your main pages first and your blog pages second. If your website is not well optimised, then search engines are much less likely to rank any blogs.
Quick Tips for SEO
- Craft compelling and relevant meta titles and meta descriptions that relate to your business.
- Once you’ve designated your keywords, add these keywords seamlessly throughout your content.
- Keyword-rich headings and subheadings are a crucial area for search engines to pick up on the keywords.
- Load speed is another important factor that can affect your website’s rankings. Why not commission a website audit and see where you can improve?
Monitor Blog Performance With Google
Use tools such as Google Analytics 4 and Google Search Console to track and record your blog’s performance. Monitor key metrics such as bounce rate, average engagement time, organic traffic, and keyword rankings. Analyse the data so you can identify the types of blogs and/or content strands that aren’t working for your readers, use this information to adjust your strategy accordingly to keep your blog ranking high on Google’s search engines. Making these necessary tweaks can improve overall website management, as Google Analytics 4 and Google Search Console also provide invaluable insights into your overall website performance.
How InSynch Can Help
Here at InSynch, we’re a UK SEO agency that focuses on optimising blogs as part of our holistic marketing strategy. We look at the whole picture, rarely focusing on one single area, as we aim to optimise many areas at one time. Working holistically takes into account all the different channels that your target audience is using, focusing on the business as a whole instead of individual parts.
If you think your business needs support from a UK SEO agency with proven results in implementing effective blogs, we are here to help. Book a free 30-minute 1-2-1 session with one of our SEO consultant specialists to help expand your marketing strategy ideas, or get started with one of our Total Digital Marketing packages.
