Winner of The Apprentice and baker extraordinaire, Alana Spencer’s ‘Ridiculously Rich by Alana’ Bakery has been the talk of Aberystwyth since it opened last week.
If you’re not following Lord Sugar’s favourite sweet-tooth on Social Media, it’s time to change that! You could learn a thing or two…
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″ custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″]1. Embracing your local community
Nothing says, “We’re only down the road, pop in some time!” like integrating yourself into the local community – and Alana inviting a local choir to perform at the opening of her new bakery speaks sings volumes!
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″][/et_pb_code][et_pb_text _builder_version=”3.29.3″ custom_margin=”69px|||||” custom_padding=”||0px|||”]2. Personality > Perfection
It’s ok to laugh at yourself! Social Media should be a behind-the-scenes, behind-the-curtain look at your business – not a corporate hard sell! Not only is having a bag of icing sugar explode all over you hilarious, it’s also highly relatable! We’ve all had a kitchen mishap or two in our time!
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″][/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″ custom_margin=”24px|||||”]Seemed like a disaster at the time but if this is the worst thing that happens to me this week…I’ll be doing ok! 😁 #TuesdayThoughts pic.twitter.com/yAtDsVvbKA
— RidiculouslyRichbyAlana (@Alana_Spencer_) October 22, 2019
3. Celebrating milestones
Don’t forget the important things. Running your own business is hard – you barely have time to post a tweet, let alone step back and enjoy the progress your company has made. Hiring a new member of staff or moving into a new building is something to celebrate online!
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″][/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″ custom_padding=”36px|||||”][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″]
4. Hashtag hijacking and latest trends
From #MondayMotivation to the #FridayFeeling. ‘Hashtag Hijacking’ can be effective way of creating awareness for your company, relating to your followers and finding more!
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″ custom_margin=”||69px|||”][/et_pb_code][et_pb_text _builder_version=”3.29.3″]What insect lives in your carpets and is good at scoring tries?
— RidiculouslyRichbyAlana (@Alana_Spencer_) October 20, 2019
The Rug Bee.#punday#RWC2019
5. Effective Community Management
Likes, Retweets and Replies! A sure-fire way to build a relationship with your customers and reach prospective new customers while you’re at it! …or, if you’re Alana, a way to highlight the fact that even Aberystwyth’s Member of Parliament, Ben Lake wants to get his hands on a brownie or too!
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_code _builder_version=”3.29.3″][/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″]Flin iawn i golli’r agoriad swyddogol oherwydd busnes San Steffan, ond dymuniadau gorau i @Alana_Spencer_ a’i busnes yn Aber 🎉 🍰 Westminster business has meant that I won’t be able to make the opening tonight, but looking forward to paying you a visit very soon! 🍰 🎉 #Aber 🏴 https://t.co/xcVCksksqH
— Ben Lake AS/MP (@BenMLake) October 17, 2019
6. Love what you do!
One thing is clear from Alana’s Social Media feeds… She absolutely ADORES what she does. Don’t forget to show your followers how passionate you are about your business! After all, why would they buy from someone who isn’t…
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Join Alana for Aberystwyth Business Club’s Business Networking Event on the 26th of November. Tickets available now.
Get in touch with InSynch to find out how we can help your business flourish.
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