Brand Awareness in simple

To achieve an instantly recognisable brand will be one of the main goals for any business, whether you’re a small business offering luxury holiday accommodation, or selling products globally, you will see the benefit in creating your unique presence, online and offline. 

Brand awareness is maintaining that presence through several forms of marketing strategies and advertising campaigns to a particular audience on a continual basis. Brand awareness does not just simply mean creating a logo, although this would definitely be the starting point, what is a business without a logo?

Three key areas to look at when developing your brand

1. Logo

A logo is essentially your silent communication to your audience, there are several types of logos, finding the appropriate type of logo to target your audience is essential.

2. Brand Guidelines

Developing a set of ‘rules’ is a must before starting any advertising or campaign, this should be agreed between the business and the graphic designer. This ensures your brand has a continuous theme and style. It is no good having different font styles or using a completely unrelated colour to your other advertising campaigns.

3. Tone of voice

This is the way your audience perceives your business. This can be down to aspects such as colours, fonts, style and just as important the way your campaigns are written. Deciding on your tone of voice is the starting point, whether it may be friendly, trustworthy or perhaps reliable. Your branding should be a reflection of your business’ tone of voice.

Your brand communication strategy

Once you have decided on, or have developed these main areas, it is time to work on communicating your brand, this is a plan for all future brand awareness and maximising your audience. Here are some examples of what we suggest:

Stationery

This includes the most obvious way of maintaining on going business relationships. Branded Business Cards, Letterheads and Compliment Slips, are a subtle way of letting your audience know you are always there should they need you.

Printed Advertising

This can include, leaflets, brochures. These have a long shelf life and and will promote your services to an offline audience

Social Media Engagement

This is a place to make conversation with your audience. This is not for hard selling, but for simply engaging your audience, and letting them know you are always there. The more engaged you are with your customers the more likely they are to use your services. Use of your brand should be consistent throughout all of your social media channels

Website

This is will be your main area of audience interaction and must feature your brand in a strong and consistent manner.

Is your business ready to stand out?

If this article has been helpful, find out how InSynch can help develop your brand awareness and marketing strategy. We offer a wide range of services such as, Graphic Design, Branding, Digital Marketing and Website Design for all business size