Haunted hosting… Living dead links… and things that go bounce in the night! The world of digital marketing can be a scary place for the unfamiliar. This Halloween, let us remind you of 4 things to avoid! If you need more help, consider an online seance with our total digital marketing experts.
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1. Avoid Links That are Dead on Arrival
Error 404 – Page Not Found. So many emails, ads, and websites host links that expired a long time ago, or include a typo that transforms their link into the dreaded 404. Whether you are writing an email marketing campaign, publishing new content to your website, or creating Google Ads – make sure you fully test the links. It’s easy to make a mistake in your address. This can lead to horrific performance that is difficult to recover from when potential customers click on a broken link.
2. Don’t Get Bitten on Social Media
Don’t turn your social media pages into walking dead mockeries. Too many times we’ve seen businesses promoting too many products and services, create controversial content strands, or post things their audience doesn’t engage with. These things can have a hugely negative effect on the reach of your posts, or worse, make you the next target for online mockery. Have a consistent social posting strategy with engaging content that still promotes your business as a whole. InSynch’s social media experts are always available for a consultation to help you steer clear of common social media trappings.
3. Blow the Cobwebs off Google My Business
Google My Business is a sure fire way to reach prospective customers in your local area. Not having a Google My Business page, or neglecting to fill it with up-to-date company information, can have a detrimental effect on your business. Google is the number one place for customers to find opening times, phone numbers, reviews, and addresses. If that information isn’t available, you could be scaring away potential commerce!
4. Be Aware… You’re In For a Stare
Scare, we meant scare! Typos in your content are one of the biggest turn-offs for online clients and customers across all your digital marketing strategies. At worst, new customers will be hard-pressed to know if your company is a real business and not a scam out for their money. And at best, they’ll just think you’re careless or lazy, leading to them disengaging from your content.
Avoid Being Tricked With a Treat From InSynch
At InSynch we don’t just provide digital marketing services across the UK, we help businesses understand where they are and what they need to do to get ahead. We offer a range of audits, from social media, to Google Ads, to search engine optimisation that give you the full diagnosis on what you’re doing right and what you need to improve. To get started, just book a free 1-2-1 consultation or get in contact below. We’ll be expecting you…
